JOSEPH POTAK / HP CULT

HORSEPOWER
WITH PURPOSE.

Engine knowledge, product development, and performance consulting from Joseph Potak. From the workbench and the race track to the next build.

Joseph Potak beside a red Camaro at a racing event
JOSEPH POTAK / AT THE TRACK
ENGINE KNOWLEDGETECHNICAL CONSULTINGAUTOMOTIVE AUTHOR

THE HP CULT APPROACH

Good combinations start with better questions.

What is the goal? Where does the engine need to work? What does the complete combination need? HP Cult brings those questions to the center of the conversation.

BEHIND HP CULTJOSEPH
POTAK.
ENGINES / WORDS / IDEAS

THE PERSON BEHIND THE PROJECT

Experience, put
into words.

Based in Georgetown, Texas, Joseph Potak combines hands-on automotive performance experience with technical writing, product development, and team leadership. His work connects the engine, the complete vehicle, and the people behind the project.

About Joseph Books & media

INSIDE THE GARAGE

The personal projects.

TowBeast. Benzhemoth. Blucifer. And three Camaros with stories of their own.

Explore the garage

FROM THE WORKBENCH TO WHAT’S NEXT

LSwhat / Torque

Meet LSwhat and Torque: Joseph’s ongoing work to make automotive knowledge easier to put to use.

Explore the project

CONSULTING / COLLABORATIONS

LET’S START WITH
THE PROJECT.

Share your project goal, the current challenges, and the kind of support you need. For vehicle builds, include the platform, combination, budget, and timeline. For business projects, include your team, scope, and target outcome.

Connect with Joseph on LinkedIn to discuss a build, technical collaboration, or ongoing consulting support.

Connect on LinkedIn Explore the books